ARE YOU BRAVE ENOUGH TO BOOK AN AI-GENERATED SPEAKER FOR YOUR NEXT EVENT?
In edit one of our series on how to book a perfect speaker, we explained why it’s important to have a speaker that matches your event format, and discussed whether you should hire a recognisable name or an up-and-coming guest to act as your event speaker.
Before we head over to edit three, where we’re sharing the intricacies of what you need to consider before finalising your booking, we’re bringing your attention to the concept of AI-generated speakers.
You may have seen them in action, or the idea might put you off entirely.
The concept of an AI-generated speaker (whether hologram, voice-over or digital avatar) is taking the events world by storm and as avid enthusiasts in finding new ways to enhance your event, it’s something that excites us.
Surely an AI speaker is just for online events?
Surprisingly no – AI-generated speakers can easily be brought into physical events through the form of digital avatars, holograms and voice-over work.
It’s not just a novelty factor, there are also many benefits such as instant access to the latest research and data, targeted information for specific audience demographics and even the ability to implement language translations.
For cutting-edge sectors, bringing in an AI speaker is a great way of adding intrigue to your event. It can bridge the gap between the latest research and the potential opportunities and allow audiences to have instant access to information tailored to them.
To add further interest, some events might use AI to mimic the voice and speech patterns of notable celebrities. The voice could change throughout the day. Perhaps bringing in the voices of previous high-profile names to create a juxtaposition between the old and the new. A prime example of this is the 2022 “Never Done Evolving” campaign from Nike and Serena Williams. Using AI technology, they created a match between the 1999 Serena (when she won her first Grand Slam) and the 2017 Serena (when she won the Australian Open). This was a highly effective way of demonstrating her progress across her career.
Is it complicated to integrate AI speakers into your event?
We predict that as technology costs become more accessible, this type of AI-driven presentation will become more prevalent within corporate events.
Teams will naturally learn how to integrate AI speakers into their events and discover how to tailor and personalise them to match the needs of individual audiences. The even better news is that thanks to better technology, these options can be seamlessly added to even simple technical setups.
If you’d like to learn more about how you can add an AI speaker to your next event (physical or virtual), please talk to our team. We can discuss what options are best for you and your budget and establish your next steps.
Of course, some events will be much better suited to a human speaker. So why not head over to edit three of our series on booking the perfect speaker to discover what you need to think about before signing any contracts?